Freight Tech & AI · Interview
“We automated the wrong half of the brokerage”
A $300M tech-brokerage CEO on the bet that backfired, and what he would build instead.
By David · 9 MINInterstate 40 — Double brokering quietly drained an estimated $800 million from carriers last year. We rode three months with the dispatchers, fraud investigators, and owner-operators living inside it.
A $300M tech-brokerage CEO on the bet that backfired, and what he would build instead.
By David · 9 MINDusk to 4 a.m. on the gantry. What moves the port is not software. It is people who refuse to sleep.
By Adam Robinson · 18 MINFor twenty years the industry blamed supply. The numbers, and the drivers, tell a different story.
By Kim · 7 MINNo content farm. No faceless feed. The four people who write, host, and build Via Regia, and who will sign their name to every word of it.
“We put names and faces back on freight.”
“Every story meets the standard or it does not run.”
“Fast, clean pages are table stakes. We do them.”
“The moat is reporting that did not exist elsewhere.”
A human-written brief, not a scraped feed. 28,000 operators read it before their first load board check.
Stops along the road. Real rooms, led by people from the masthead, kept small enough that you know who is in them.